Ok...here's what I'm thinking....
Judging from the e-mails I receive every week from artists and want-to-be-artists from all over the country, I would have to say that marketing is a big concern for many. Marketing, productivity, creating a signature look...all that good stuff. There is the creative side to this business and there is the business side to this business. Mostly you just want to know how did I go from that first gallery or shop that carried my work to being in 50 shops, 3 catalogs, 2 museums, thousands of private collections and dozens of magazines and newspapers? Marketing...baby...marketing. And you can't market unless you are fearless. Wanna know how to do that? Market fearlessly?
Obviously one blog can't cover all that marketing your work entails.....Marketing begins in your studio with the basic concept of your work, it's appeal, your ability to produce in series...your ability to see the big picture of where this work fits in with what is out there. I am surprised by how many artists don't understand the need to work in series, especially if you have your sights set on galleries. Lots to cover there...
As a matter of fact there is a BIG difference in the work you produce for stores and the work you produce for galleries and how each is approached. There is an etiquette involved in dealing with galleries for sure, just as there is an etiquette involved in presenting yourself to newspapers and magazines. PR is a whole 'nother story. I owned my own PR business when I lived in LA. I got ya covered on the PR stuff.
On and on and on...soooo much. But these are things that need to be conquered if you are ever going to make your living as an artist. I am a "working artist." That is...I do this full time. The operative word is WORK. This is a business and it is WORK. Lovely, gratifying work...but work nonetheless.
So in my first workshop at my new studio house a few weeks ago, we had a great discussion about finding your way through this business of art. I realized after our question and answer period that I had a lot I could share with you and share with you I shall. Why would I keep this to myself? I'm gonna give it up to you.
I am writing the text for it now, but in a few weeks I will begin filming a new workshop series called The Marketing Mindset. And you know what... as much as it is knowing certain things...it is a mindset. There are definitely psychological aspects to fearless marketing. Hmmm...maybe I should call it Fearless Marketing. So many decisions to be made as you begin to market something. My plan is to have it up in December (so you can ask for it for Christmas) but more importantly so you can start 2010 with some fresh ideas and some new tools in your marketing tool belt.
So let me know what YOU want me to be sure and cover in this workshop. Leave your comments below with your thoughts and marketing concerns and I'll see what I can do to incorporate them into the series.
I teach because I want to make a difference in the lives of artists. I am an artist because I want to make a difference in the world. The world will never know about you unless you know how to market what you do.
Added 1/1/2009... I'm not one for wasting time. The site is up in its pre-videos form. Take a peek. Here.